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Your products have PURPOSE!

It's time to uncover the true purpose in your products, so you can make

an impact & an income.

Need help making an impact & an income?

Download The Purposeful Brand Starter Kit

and make sure that you have covered the foundation that you need to construct a purposeful product brand.

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stop struggling in your business, and start making an impact with your product brand?

Aren't you ready to

Your business has so much potential for success, but trying to figure it all on your own, is holding you back. In order to show up confidently, and build the purposeful brand that you've been dreaming of, you need some help.

It's time to give your products purpose!

I know you're feeling frustrated and discouraged by your lack of product sales. You've put in countless hours creating products and trying to market your business on your own, AND YET, it's just not working. 

You're extremely talented and passionate about what you do, and you could truly make an impact in people's lives, but you're not sure how to drive traffic to your site or boost sales.

Does this sound like you?

began your product biz because you were passionate about what your created
You're struggling to make consistent sales online and gain new customers in your biz
Love creating your products and want to share them all over the world
Tried different DIY resources and attended webinars but nothing works
Have some customers, and they all seem to love your products and keep coming back
You're desperate for help & the thought of quitting has become very real lately

It's time for a
Purposeful Rebrand!



Identify your mindset blocks, mission & messaging



Establish your audience, focus products and pricing



Design a cohesive and appealing brand look for your audience

Flatlay of Beauty Product

Stop playing small!
You deserve to see all your hard work pay off.

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Hey Girl Hey! 

I'm  your new Coach

I'm Ericka Slaton, your Product Brand Coach and Strategist.


As a Digital Marketing Specialist and Brand Strategist, I’ve worked in this ever-evolving field for a decade, helping different size businesses further their online presence and better communicate with their target audience.

I actually went to college to become a Sports Journalist, but after a bad experience, I moved into the Digital Marketing space. I quickly realized that Branding was essential for me to effectively do any form of marketing for a business.


After being laid-off from nearly every job I ever had, and finding out I was pregnant, I decided to start my own business in 2018. Lots of mistakes later, here I am, passing on all the wisdom I gained through my struggle, in order to save other women lots of time and frustration, doing things the wrong way.


I see so much greatness as I scroll through Instagram, but most of it is going unrealized, and it kills me because I can see your vision and your passion. I'm determined to help you bring your visions to life. Creating brand transformations that allow women to audaciously show their talents and expertise is what I'm all about. 


The Purposeful Brand

As your Brand Coach, I promise to teach you everything you need to know in order to master your Branding. I promise to give you what you need, not just what you ask for. It is my job to impart knowledge as it pertains to your brand, and not simply to take your money. As a client, you will walk away with a greater understanding of your brand, the empowerment to execute your branding, and the confidence to communicate your messaging and value, ALL leading to your brand's growth and success.


Hear from my Clients

believe the hype

My experience with the ultimate brand academy was truly invaluable. Although I signed up for branding services, I left getting so much more ie personal growth, inspiration, encouragement, affirmations. As a black female entrepreneur, I can honestly say this was the best investment I have made for my business thus far.

— Tareian