It's time to
quit the struggle
and find success.

I'm dedicated to the success of my clients, as I clear the confusion in your product business, help you uncover your purpose, and give you the tools needed to positively impact your customers.

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Purpose | Education | Transformation | Authenticity

If you're here, then I'm willing to bet you're either an aspiring entrepreneur that doesn't want to struggle, or you're a new entrepreneur and you are currently struggling.

Either way, you're looking for answers., and...  you've come to the right place!

Most new product entrepreneurs make the mistake of thinking that their lack of engagement and inconsistent sales can be fixed with marketing, so you waste money on courses and other resources that ultimately get them nowhere.

You end up more frustrated and burnt out than you were before, and you still don't know what to do. Here's why... those resources are for strategy, and without first having full Brand Clarity, no amount of strategy will work. 

My journey into entrepreneurship started January 2018, as a single mom, going through a divorce, living at my mom's house. I was dead set on being a stay at home mom and spending as much time with my son as possible, so starting my own business made sense.


But I did it wrong...


With my desire to help new entrepreneurs, in any industry, and at an affordable rate, I was overworked, underpaid and just plain tired.


My life started to change when I started focusing on a specific audience that I wanted to help. It got even better when I stopped comparing myself to others in my industry and stepped into my own purpose and authenticity. It got better again, when I learned how to communicate my purpose boldly and consistently.

That's what I want for you.

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Hi, I'm Ericka Y Slaton
I'm an Army Wife, mother of 4, and I'm a Product Brand Coach.
I love what I do, who I serve, the difference I get to make in my client's lives, and the freedom my business affords me in order to spend time with my family.
One of the differences between me and other Brand Coaches is they don’t know what it’s like to build a physical, product business, and they don’t specialize in helping product businesses. Most coaches help to make more coaches or service providers. Not me, I’m here to serve all the homemade product babes out there.


my promise to you:

As a Brand Coach, I promise to teach you everything you need to know in order to master your branding. I promise to give you what you need, not just what you ask for. It is my job to impart knowledge as it pertains to your brand, and not simply to take your money. As a client, you will walk away with a greater understanding of your brand, and clarity regarding how all your choices will ultimately effect your level of success.

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