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Meet Ericka


Journalist turned Army Wife,
SAHM of 4 & Product Brand Coach

I actually went to college to become a Sports Journalist, but after a bad work experience, I moved into the Digital Marketing space. I quickly realized that Branding was essential for me to effectively do any form of marketing for a business.


My journey into entrepreneurship started January 2018, as a single mom, going through a divorce, living at my mom's house. I was dead set on being a stay at home mom and spending as much time with my son as possible, so starting my own business made sense.


But I did it wrong...


With my desire to help new entrepreneurs, in any industry, and at an affordable rate, I was overworked, underpaid and just plain tired.


My life started to change when I started focusing on a specific audience that I wanted to help. It got even better when I stopped comparing myself to others in my industry and stepped into my own purpose and authenticity. 

ericka y slaton family.jpg

One of the differences between me and other Brand Coaches is they don’t know what it’s like to build a physical, product business, and they don’t specialize in helping product businesses. Most coaches help to make more coaches or service providers. Not me, I’m here to serve all the homemade product babes out there.

My Promise

As a Brand Coach, I promise to teach you everything you need to know in order to master your branding. I promise to give you what you need, not just what you ask for. It is my job to impart knowledge as it pertains to your brand, and not simply to take your money. As a client, you will walk away with a greater understanding of your brand, and clarity regarding how all your choices will ultimately effect your level of success.

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